There are two types of WeChat official account, Subscription Account and Service Account. How Many Types Of WeChat Official Account Are There? Logistics users can track their parcels or letters easily. Bank users can log-in mobile e-banking services to conduct different personal banking activities. Their WeChat official accounts act more as a highly-automated customer service. Many commercial banks and domestic logistics companies in China show another example to us. #wechat mini-programs make impression-to-converstion possible without leaving the app. It is a good impression-to-conversion option. It allows more flexibility on rich content creation and E-commerce features. WeChat also enables mini-programs inside the app (“app in app”). The account management platform offers statistics for an operator to optimize account performance. It is a public account for an individual or a company to reach the audience, gather followers, engage with customers and followers with various content, and WeChat functions.įor many China marketers, it is an important communication channel for branding and marketing campaigns (online and offline). Many overseas companies consider WeChat for business when preparing the go-to-China marketing strategy. We consider it a payment tool with other functions including microblogging, e-newsletter, website, blog, e-commerce, customer service, and many more. WeChat is an All-in-One Chinese social media platform.
#Ms web editor how to#
WeChat, by Tencent and was launched in 2010, is the top Chinese social media platform in the sector of most-used China social media and most downloaded China social media mobile apps.īefore we jump into the step-by-step guide of how to register the account, let’s get some ideas about What is WeChat official account.Īccording to the latest report, WeChat has 1.16 billion monthly active users. The registered overseas WeChat official accounts are searchable and readable by all WeChat users in China and overseas.
#Ms web editor registration#
Since 2018, WeChat official account registration was open to many overseas countries and regions.
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